Posted By admin
Mar 22, 2024
01:28:29pm For a Real Estate Developer or a Property Management Company, the broker channel is an important source of leads. While brokers handle customer interactions, it is critical to have visibility into those engagements as a company. For instance, the list of customers the brokers are responsible for, the stage of the lead in the pipeline, or the commissions payable to the broker – all such details need to be tracked. This can feel like a challenge without a proper real estate broker management solution.
When a company deals with brokers, there are a lot of interactions that need to be monitored. This includes broker onboarding, property assignment, customer introductions, and many steps along the sales cycle. In such cases, manual intervention or an unorganized way of tracking activities is surely not ideal.
Having a central source of communication and information helps companies and brokers reduce friction and promote ease in operation. In today’s competitive market, having the right tools is crucial for success.
Discover 9 crucial features that can transform how you manage brokers through a broker portal.
How do these capabilities help? A systematic real estate broker management solution can help in:
1) Simplified Broker Registration:
When a broker expresses interest in collaborating with and representing your company, they must ideally register themselves. Upon receiving the basic details, the internal team can review and request additional information from the applicant. The broker portal allows them to submit their registration details quickly and upload essential documents like trade licenses and certifications. Once brokers register their interest, the relevant team can review the submitted registration. Upon approval, brokers gain access to the broker portal.
2) Customized Broker Checklist:
When onboarding brokers, it is important to ensure they align with specific requirements which may vary across companies. Real estate companies maintain a mandatory checklist that includes important details about Broker Companies. This may include the company profile, trade license number, commercial registration number, and other necessary compliance documents. Here, the broker portal offers flexibility, enabling companies to customize the checklist based on individual circumstances and needs.
3) Real-Time Broker Profile Updates:
Suppose updates are required on the broker form, such as edits to the corporate info, number of agents, or any document details. In that case, brokers can accommodate those through the broker portal. Once approved, these changes are reflected in the system.
4) Broker CIL (Client Introduction Letter) Management:
Managing Broker CILs is crucial for effective broker management in real estate. Allowing brokers to input CILs directly into the system facilitates seamless lead generation and tracking. The Real Estate CRM linked to the portal could log these CILs as leads, against the respective broker. This ensures brokers can handle and systematically follow up on leads, building client relationships.
5) Seamless Unit Management:
Brokers work with multiple developers and management companies. Naturally, handling a large number of units can be challenging for brokers. However, with the help of the broker portal, it is possible to create batches, assign units based on specific criteria, and easily release or revoke units after approval. This streamlined approach ensures clarity regarding which broker is responsible for each unit, allowing brokers to focus more efficiently on their allocated tasks.
6) Dashboard Overview:
Accessing detailed insights through a dashboard is essential for developers and property management companies. While the internal team can create custom dashboards for themselves in the CRM, brokers can get an overview through the portal dashboard. It provides a comprehensive view of all actions, pending tasks, and approvals managed by Sales Admins. This allows easy submissions, rejections, approvals, and resubmissions with dates, times, user names, and comments for easy reference.
7) Streamlined Payout Requests:
Brokers can submit their payout requests along with invoices through the portal. The sales admins in your team could review these requests. Upon approval, the finance team generates the final payout and posts it to the ERP system under Accounts Payable.
8) Live Payout Status Updates:
From payout requests to final processing, track payments at every stage. The brokers can also monitor the payment status on the portal with updates to stay informed and confident in their financial transactions.
9) Effective Document Management:
A reliable broker document management system ensures never missing document expiration dates, especially for Trade Licence (TL) and Agency Contracts linked to each project. An automated email reminder system ensures staying ahead of deadlines. Agents can conveniently attach updated TLs or any other essential documents directly within the system.
Broker Management Software is critical in boosting broker engagement within the real estate industry.
Personalized communication, swift issue resolution, proactive unit management, data-driven insights, easy payout handling, and seamless interaction with brokers are keys to success. If broker engagement and handling are important aspects of your business, chances are you’re looking to find a scalable solution. With Microsoft Dynamics 365 and Property-xRM, companies can leverage a powerful platform for their daily operations.
Want to learn more about Property-xRM for Broker Management?
