Al Thuriah Cuts Task Completion Time by 50% with Property-xRM

Al Thuriah Elevates Facilities Management with Property-xRM & Microsoft Dynamics 365

Al Thuriah, one of the UAE’s leading real estate developers, is redefining how facilities are managed — using intelligent automation and real-time insights to deliver better service to tenants and improve operational efficiency.

With a portfolio of over 50 properties and a legacy of more than 100 completed projects, Al Thuriah knew that staying competitive meant embracing change. By partnering with Metadata Technologies, the company modernized its facilities management operations with Property-xRM, built on Microsoft Dynamics 365 Field Service.

From Manual Workflows to Predictive Maintenance

Before the transformation, Al Thuriah’s facilities teams faced familiar challenges: technician schedules managed on spreadsheets, maintenance tasks handled reactively, and limited visibility into service performance. The result? Slower resolution times and rising costs.

“With better tracking and scheduling, we have seen a 22% improvement in preventive maintenance effectiveness—in other words, 22% more maintenance tasks are being completed on schedule. As a result, reactive maintenance cases—unplanned repairs—have dropped by 48% within just six months, minimizing disruptions and reducing emergency repair costs.”

–Rami Alul, Operations Manager, Thuriah Facilities Management, Al Thuriah

An Intelligent Platform for Smarter Service

With Property-xRM and Dynamics 365 Field Service, Al Thuriah gained the tools to:

• Automate work order management to reduce manual entry and error
• Leverage AI for technician scheduling, assigning tasks based on availability and expertise
• Track KPIs in real time using dashboards that show performance trends and operational gaps
• The impact was immediate — and measurable.

Efficiency Up, Downtime Down

Since implementing the solution, Al Thuriah has seen significant operational gains:

• 48% drop in reactive maintenance in just six months
• 22% increase in preventive maintenance effectiveness
• 50% faster task completion by facilities teams
• 94% reduction in reporting time — from days to hours
• Better technician oversight and tenant communication via the Power Pages portal

“Collaboration with a partner like Metadata who understands our industry with referenceable customers has also been very helpful. Finally, digital transformation is not a destination, but a journey, so use data and analytics to continuously refine processes and ensure success,”

– Mohamad Dandan, General Manager, Thuriah Facilities Management

A Foundation for the Future

Al Thuriah’s success with Property-xRM and Microsoft Dynamics 365 Field Service isn’t just about technology — it’s about building a smarter, more responsive business. With automation, visibility, and agility now embedded into daily operations, the company is better equipped to meet tenant expectations and scale its services across the UAE.

Read the full story on the Microsoft Global website→

To learn how Property-xRM can deliver similar results for your business, request a personalized demo with our team.