Posted By admin
May 13, 2025
05:15:48am Al Thuriah, one of the UAE’s leading real estate developers, is redefining how facilities are managed — using intelligent automation and real-time insights to deliver better service to tenants and improve operational efficiency.
With a portfolio of over 50 properties and a legacy of more than 100 completed projects, Al Thuriah knew that staying competitive meant embracing change. By partnering with Metadata Technologies, the company modernized its facilities management operations with Property-xRM, built on Microsoft Dynamics 365 Field Service.
Before the transformation, Al Thuriah’s facilities teams faced familiar challenges: technician schedules managed on spreadsheets, maintenance tasks handled reactively, and limited visibility into service performance. The result? Slower resolution times and rising costs.
“With better tracking and scheduling, we have seen a 22% improvement in preventive maintenance effectiveness—in other words, 22% more maintenance tasks are being completed on schedule. As a result, reactive maintenance cases—unplanned repairs—have dropped by 48% within just six months, minimizing disruptions and reducing emergency repair costs.”
–Rami Alul, Operations Manager, Thuriah Facilities Management, Al Thuriah
With Property-xRM and Dynamics 365 Field Service, Al Thuriah gained the tools to:
Since implementing the solution, Al Thuriah has seen significant operational gains:
“Collaboration with a partner like Metadata who understands our industry with referenceable customers has also been very helpful. Finally, digital transformation is not a destination, but a journey, so use data and analytics to continuously refine processes and ensure success,”
– Mohamad Dandan, General Manager, Thuriah Facilities Management
Al Thuriah’s success with Property-xRM and Microsoft Dynamics 365 Field Service isn’t just about technology — it’s about building a smarter, more responsive business. With automation, visibility, and agility now embedded into daily operations, the company is better equipped to meet tenant expectations and scale its services across the UAE.
Read the full story on the Microsoft Global website→
To learn how Property-xRM can deliver similar results for your business, request a personalized demo with our team.
Al Thuriah modernized its facilities management operations by implementing Property-xRM, built on Microsoft Dynamics 365 Field Service. The solution helped automate work order management, improve technician scheduling, provide real-time KPI visibility, and strengthen tenant communication. The company achieved a 48% reduction in reactive maintenance within six months.
Real estate companies can reduce reactive maintenance by improving preventive maintenance scheduling, monitoring service performance, and ensuring maintenance tasks are completed on time. At Al Thuriah, preventive maintenance effectiveness improved by 22%, contributing to a 48% reduction in reactive maintenance cases within six months.
Microsoft Dynamics 365 Field Service helps facilities management teams manage work orders, schedule technicians, track service activities, and monitor operational performance. For Al Thuriah, the platform helped move facilities operations away from spreadsheet-based scheduling and reactive processes toward more structured and data-driven service management.
AI can help facilities management teams assign technicians based on factors such as availability and expertise. This can reduce scheduling inefficiencies and help ensure that the right technician is assigned to the right maintenance task. Al Thuriah used AI-powered scheduling capabilities as part of its facilities management transformation.
Automated work order management can reduce manual data entry, minimize errors, improve task visibility, and help facilities teams track maintenance activities more efficiently. At Al Thuriah, automation contributed to faster task completion and improved oversight of facilities operations.
Al Thuriah improved preventive maintenance effectiveness by 22% after implementing a more structured and automated facilities management approach. Better tracking and scheduling helped the facilities team complete more maintenance tasks on schedule, which also contributed to a 48% reduction in reactive maintenance cases.
Facilities management software can give tenants and property teams better visibility into maintenance requests, service progress, and communication. At Al Thuriah, a Power Pages portal helped improve technician oversight and tenant communication, creating a more transparent service experience.
Real-time dashboards give facilities managers visibility into KPIs, performance trends, and operational gaps. This enables managers to identify issues faster, monitor technician and maintenance performance, and make decisions using current operational data rather than relying on manually compiled reports.
The impact depends on the organisation and its existing processes. In Al Thuriah’s case, automated reporting reduced reporting time by 94%, bringing the process down from days to hours. This allowed the facilities team to spend less time preparing reports and more time managing operations.
UAE property developers can modernize facilities management by replacing spreadsheet-based processes with connected platforms that automate work orders, technician scheduling, preventive maintenance, KPI reporting, and tenant communication. Al Thuriah’s implementation of Property-xRM and Microsoft Dynamics 365 Field Service demonstrates how these capabilities can support more efficient and responsive facilities operations.
Property-xRM is used by real estate organisations across different markets and business functions, from residential sales to property and facilities management. If you’d like to see whether we’ve worked with businesses similar to yours, reach out to sales@metadatacorp.com and our team can share relevant examples. You can also read how a UAE luxury real estate developer transformed its residential sales operations with Microsoft Dynamics 365 CRM and Property-xRM.
