Tag Archive: Real Estate CRM

  1. Finding the Best CRM for Homebuilders and Developers

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    Are you a homebuilder or a developer looking to scale your business with a comprehensive software solution to streamline the selling process? Is nurturing leads across channels, maintaining a central database of customers, reducing handover time, and boosting revenue important to you? Let’s look at what makes for the best CRM for Homebuilders and Developers.

    Unlocking True Property Potential‍

    Real Estate is a competitive and busy industry, and staying on top of it all can be a challenge. The secret often is how you interact with prospective homeowners and how smooth their buying experience is. That’s where customer relationship management (CRM) software comes in. A real estate CRM can help streamline processes and unlock a property’s true potential.

    CRM for Homebuilders helps create durable relationships with Residential owners


    • What is a Real Estate Developer CRM?
    • Benefits of using a CRM for Homebuilders
    • How to select the best CRM for Homebuilders?
    • Tips for implementing a CRM for Homebuilders and Developers.

    1. What is a Real Estate Developer CRM? 

    A Real Estate Developer CRM or CRM for Homebuilders is a software that helps in streamlining the home sales process. This includes tracking leads, monitoring units on a property, and clearly managing the different stages of a buyer. It helps one stay organized and efficient in managing the real estate business.  

    A Real Estate Developer CRM empowers companies to have a repository of clients, deals, and units (properties) in one place. It allows them to keep a record of clients’ contact details, the ongoing communications with them, their unit (property) preferences, agreement details, and much more. A CRM can also be useful in tracking the progress of deals, booking appointments or showings, and storing necessary documents related to the deals. 

    A CRM built for Homebuilders helps automate repetitive business processes, such as sending out emails, timely follow-up, setting reminders, and scheduling appointments. This saves your firm valuable time, that can be used to build durable relationships with your clients and close more deals. 

    2. Benefits of Using a CRM for Homebuilders 

    Inventory Management

    Inventory is arguably the most important aspect of a real estate business. It’s what ultimately is sold, leased, or maintained. Having a well-defined inventory structure is crucial as it provides easy accessibility and visibility to the users and the managers.

    For instance, at any given point in time, it is important to have unit availability information or to know which unit in which property is nearing a sale. This is made possible with a proper inventory management mechanism which allows a homebuilder or a developer to associate an owner (or lead) with a unit, the unit with a property, and the property with a portfolio as well.

    Staying Organized 

    First and foremost, it helps you stay organized, as all your customer data, deals, and properties are in one place. This makes it easier to find the information you need quickly and efficiently. It essentially eliminates the need to ‘search for information’ which may otherwise be lost in spreadsheets, emails, or pieces of paper.

    A good CRM also acts as a guide for sales representatives who, at a quick glance would know which stage in the process the buyer actually is.

    Nurture Relationships 

    A Property Developer CRM also helps you nurture relationships with your clients. You can send automated emails and reminders, so your clients always know when their next appointment is or when their dream home is close to a reality.

    At the early stages of the buying journey, a CRM can also be used to track a client’s preferences and interests, so you can provide them with tailored recommendations on properties. This is made possible because the entire real estate inventory sits on the same CRM database, allowing real-time visibility.

    Lead Management 

    Inquiries come in from multiple sources, it could be a phone call, a web submission, a social media link, a walk-in, an email, or any other source. A CRM helps you manage your leads from a variety of these different sources leveraging omnichannel management capabilities.

    You can track the progress of each lead and prioritize them according to your criteria. This helps you focus on the leads that are most likely to convert and literally eliminates the risk of leads falling through the crack.

    CRM for Homebuilders – Must have features

    When it comes to finding the best CRM for Homebuilders, there are several things you should look for.

    • Adaptability: It should help you manage functions that cater to your business. Not just the general market practices, but your own business processes. Being a front-end operational system, the tool should have a user-friendly interface, so you can find the information you need quickly and easily.
    • Reporting Capabilities: A CRM should also have customized filtering capability, so you can segment your leads, opportunities, contracts, and units (properties) according to your criteria. A CRM must empower businesses to get a graphical representation and a real-time view of their business performance. A Microsoft-based solution like Property-xRM leverages the native capabilities of PowerBI to generate custom reports and dashboards for any organization.
    • Integration: Capabilities to connect with third-party tools for Marketing, Enterprise Resource Planning (ERP), and Accounting. This will help you streamline your processes and save time.
    • Mobile Access: It wouldn’t be among the best if it is not accessible by its users on Mobile and Tablet devices. This makes sense for a Real Estate salesperson who mostly has to work on the go.  

    3. Find the Best Real Estate Developer CRM

    Shows the lead to sale process of a CRM for Homebuilders
    Snapshot of Property-xRM’s CRM for Homebuilders and Developers with insight into the customer journey

    Finding the best Real Estate Developer CRM can be a challenge, as there are so many options available. The best way to find the right CRM for you is to do your research right. Focusing on the ‘right’ CRM is often more important than choosing the ‘best’ CRM since software is not a one-fit-for-all product. Often, the best CRMs are ones that guide and empower your salespeople, a tool that salespeople love to use and that makes lives easier for them. 

    Start by defining what you want out of a CRM. What are the functions that you’re looking to streamline or automate? Once that is set, then comes the rest – the budget, the features, the scalability factor of the solution, and all the add-on functionalities.

    There are many Real Estate CRM systems out there and it is not easy to find the right one. There are four main factors that you need to consider when looking for a Real Estate Developer CRM system: 

    A. Type of Real Estate firm

    • If your firm is a large-scale operator with hundreds and thousands of users, you may require a scalable solution with a strong platform that allows you to consolidate all your processes. This also applies to developers and homebuilders that have operations in multiple countries or regions with complex processes in different regions. Property-xRM, over the years, has catered to the requirements of mega developers and homebuilders, helping them scale their businesses.
    • If the number of users is less and the operations are small-to-midsize, one may opt for a proprietary solution that offers basic real estate-specific functionalities. It will not only save money, but it will also help get the work done.
    Real Estate Type

    B. Needs of your Real Estate business:

    • If your business has complex processes, then it might be worth investing in a global platform. Customization capabilities, ease of integration, and managing security roles, all become important factors to consider in such a scenario. Microsoft Dynamics 365 has proven to be a strong base platform with an entire ecosystem of applications under a single umbrella. This promotes efficiency and a single source of truth.
    • If your business processes are simple and follow a set standard, then it might be better to go for an affordable option that caters to your requirements.

    C. Software & User Considerations 

    Make sure that the software has the features you need to manage your business. There would be functionalities that are available ‘out-of-the-box’ (meaning they are ready-to-use), and functionalities that need to be custom-built. Always check if the basic functionalities required for your business are a tick!

    And often, it’s the ‘people’ side of software implementations that get ignored. How easy is the software to adapt to? How flexible and intuitive is it? Making sure that the end users find the tool easy to adopt is critical.
    And needless to say, one must also consider the budget before making investment decisions.  

    D. Business Process Analysis 

    Remember we mentioned defining requirements and processes clearly? That makes the hunt for a CRM solution much easier. Once you have narrowed down your needs, you should ideally start out with a Business Process Analysis (BPA) before adopting the CRM in one go.

    A BPA will give you a better sense of whether a CRM is the best fit for your needs. You should also make sure to ask the right questions and get the best support whenever you need it. Companies like Metadata Technologies bring with them over 20 years of CRM expertise and 100+ CRM audits, enabling companies to succeed with their digital transformation goals.

    4. Tips for Implementing a Real Estate CRM

    Once you have chosen the best CRM for homebuilders and developers, it’s time to start implementing it. Here are some tips to help you get started:

    • Have an understanding of the CRM’s features and how it could benefit your organization.
    • Set up a training program for the team to get used to the system and get queries resolved.
    • Take a phased implementation approach – start with the features that are most important.
    • Define the standard processes. This will help in incorporating future custom workflows.
    • Take advantage of the CRM’s automation features to help front-end executives save time.

    How to start using a Real Estate Developer CRM? 

    Using a Real Estate CRM is fairly straightforward. After you have set up the system, you can start using it to track leads, manage your buyer lifecycle, and monitor units on your properties. You can promote business automation by regulating emails and reminders, and use it to segment your leads and real estate portfolio according to your criteria. 

    To get the most out of a Real Estate Developer CRM, you should also use it to monitor your progress. You can track your KPIs like how many leads you have, how many deals you have closed, how much revenue you have earned, and so on. This will help you measure the success of your business and make improvements where needed with the help of automated reports generated by the CRM system. 

    CRM in Real Estate

    CRM: An Essential Tool for Homebuilders

    Using a CRM is essential for Homebuilders and developers in managing business and unlocking property potential. The best Real Estate developer CRM should have all the features you need, be user-friendly, and integrate with other software. When implementing your CRM, make sure you have a good understanding of the features and set up processes and workflows to streamline your operations. With the right Real Estate Developer CRM, make the most out of your real estate business. 

    If you’re looking for the best CRM for Homebuilders and developers, get a free demo of Property-xRM today and see how it can help unlock your property potential. 

  2. Ellington selects Microsoft Dynamics 365 and Property-xRM

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    Ellington Properties, an award-winning design-led boutique developer, selects Microsoft Dynamics 365 and Property-xRM to upgrade its systems and technology. This partnership with Microsoft and Metadata Technologies will enhance support for Ellington’s customers and further enable the company’s growth.

    Over the years, Ellington has built its reputation for developing beautifully designed homes with impeccable architecture and incredible artistry. So it comes as no surprise, that a customer-oriented developer has invested in the world-class Microsoft-based Real Estate CRM solution, Property-xRM.

    This digital initiative will provide impetus to Ellington’s aim of automating its operations with a heavier focus on managing relationships with its stakeholders.

    Nitin BhatnagarCo-Founder, and President of Ellington Properties, said: “We have made phenomenal progress in recent years, increasing the number of launches and handovers of projects. Our digital transformation is the next step in accelerating our growth and enhancing the level of service we provide to our customers.”

    Ellington Properties will implement Microsoft Dynamics 365 CE (CRM) and Property-xRM with the support of Metadata Technologies, a Gold Microsoft Partner. This initiative will boost Ellington’s sales and service features with improved customer-centricity. The property management solution provides complete automation, minimising manual processes and human interference thereby ensuring faster processes and enhanced service for customers.

    Yvonne Chebib, Global Partner Solutions Lead, Microsoft UAE, said: “Our comprehensive solution, backed by the secure and versatile Microsoft Cloud, is specifically designed for the real estate industry. We are delighted to be working with Ellington Properties, supporting their needs to achieve faster growth and increased customer satisfaction.”

    The avant-garde Real Estate Developer’s decision to integrate a customer-focused approach into their routine functions reflects their long-standing commitment to their customers.

    Rasheed Muhammed, Managing Director, Metadata Technologies added: “We are excited about working with Ellington Properties, to enhance their customer-centric strategy and digital transformation. A Microsoft award-winning solution like Property-xRM will streamline the processes, boost productivity, provide better business insights, and hence help in achieving higher growth rates.”

    The maturity of Property-xRM helps to cater to all the major revenue-generating aspects of a real estate company’s operations. As Gold Microsoft Partners, Metadata Technologies, a CRM company has been providing solutions to large Real Estate Developers and Property Management companies for over 20 years.

    Reach out to us to schedule a free demo.

  3. PropTech Trends for the Future

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    While you Netflix and chill with your tinder date in a magical bamboo treehouse in Bali, which you ‘AirBNB’ed to celebrate finding that dream job on LinkedIn, you are also experiencing the power of technology to disrupt industries and change them forever. Technology has disrupted human lifestyle globally. We have seen massive digital trends across different sectors. It has also impacted various industries in the wake of a pandemic-hit world that has adopted digital means as a primary mode of communication and connectivity. And it’s no different in Real Estate. With that in mind, let’s talk about the PropTech trends for the future.

    Proptech or Property technology is by definition the application of information technology and platform economics in the real estate markets. Real estate, being the biggest asset class in the world, was influenced by the Fintech revolution. And well, it’s been a trending subject over the last few years. Technology is transforming the real estate landscape at a rapid scale. It is only a matter of time before all of these technologies become a disruptive force in the industry.

    Read more about PropTech and what it has brought to the table in recent times.

    5 PropTech Trends for the Future

    Some of the key property technology trends that are bound to play a vital role in the real estate industry are as follows:

    Sustainable Technology in Development

    Regulators around the world are tightening their grip on the construction industry, demanding a higher standard from developers and property owners to account for their adverse impact on the environment. Coupled with this there is an environmentally conscious consumer base, as shown by the 2021 survey by the American National Association of Homebuilders where they found that most buyers prefer “green” buildings when given the option. They were also willing to pay a premium to avail of green features that will save them utility costs in the future.

    Sustainable Development in Technology

    The increased demand for sustainability is one of the key challenges facing the construction industry and making greener buildings will help in taking a lighter toll on the environment. To tackle this challenge, start-ups have sprouted up in a wide variety of fields ranging from 3D printing, IoT tracking, AI, and advanced analytics in project management to prefabricated industrialized construction says the Deloitte report “Real estate prediction for 2022”.

    The Metaverse

    Over $500 million worth of real estate was sold off on the top metaverse platforms in 2021 and is expected to double this year, according to a recent report by CNBC. Technology is transforming the real estate sector, rocking the very foundation of what “real” means in real estate, as virtual plots of land can be bought and sold in virtual worlds like Decentraland and Sandbox. The projected global metaverse revenue by 2024 is pegged at $ 800 billion, according to a report by Bloomberg.


    Artists like Justin Bieber and Ariana Grande have already performed concerts in the multiverse engaging their fans in an immersive virtual world. Also, it appears that some people are willing to go overboard to connect in the virtual real estate world, like the Snoop Dog fan who paid around 350,000 pounds to become the rapper’s NFT neighbor in the Metaverse!

    AI-based Chatbots

    Customers, prospective or current expect quick responses to their queries and this urgency could clash with the limited time and availability of your employees. A conversational Chatbot resolves this clash by being available 24*7. Chatbots are computer programs that can engage in a conversation with a customer, understand his/her intent and respond accordingly, keeping in mind the rules and data of the organization.

    AI-based ChatBots

    While it is true that artificial intelligence-based chatbots cannot completely take over customer interactions yet, they still make a huge impact on an organization. This can be in the form of automating the bulk of customer inquiries, freeing up valuable employee time, and promoting tenant self-service. So rather than draining your employee’s time and energy in mundane tasks and FAQs, it can be redirected to more compelling and difficult questions that demand their attention. This includes topics like rent payments, due invoices, work statuses, unit availability information, and many more. A study conducted by IBM too agrees with this notion. They found that Artificial intelligence virtual assistants could respond accurately to 73.8% of all queries posed by a customer.

    Tenant Engagement and Virtual Experiences

    According to the Harvard Business Review, acquiring a new customer can be five to twenty-five times more expensive than retaining an existing one. Now, this makes perfect sense because rather than spending time and more money to acquire new customers, you could keep your existing customer satisfied. So a tenant engagement strategy to reduce churn makes perfect sense to a landlord and this is exactly where Proptech companies come to the rescue.

    Tenant Engagement and Virtual Experience

    Many PropTech tools provide work-life engagement platforms helping landlords attract and satisfy their tenants. There are even mobile apps that allow tenants to stay connected to their building, enabling them to control different aspects of their workplace like temperature, or lighting, and also provide maps and instructions to navigate themselves through the building. For a prospective buyer, providing digital walkthroughs has become a thing, thanks to the pandemic. 3D floor views, virtual reality experiences, and interactive stacking plans are only going to head towards greater popularity in the days to come.

    E-Signatures on Contacts

    A signature is a verification of a person’s identity and is considered a proof of consent and endorsement of the information held in a document. E-signatures are by no means a new trend, but the corona pandemic was instrumental in fuelling its adoption.


    Further, the trend shows no signs of slowing down either, the global digital signature market is expected to grow at 26% annually from 2021 to 2027. E-signatures are legally binding in every industrialized country in the world, and in the United states the E-sign act has given electronic signatures the same status as handwritten signatures. Talk about being on the same page anytime, anywhere!

    How do we know about the PropTech trends for the Future?

    We work closely with tech-savvy Real Estate companies, which helps us to keep a pulse on the current trends of the real estate industry. We have either incorporated or are associated with clients who have already incorporated these technological advancements and from our combined experience we can say that these technologies bring immense benefits to the real estate sector and are witnessing ever-increasing adoption from CRE companies worldwide.

    Our role in this ever-transforming landscape is to provide a vertical CRM solution built specifically for Real Estate Developers, Managers, and Property Management firms. Property-xRM helps real estate companies streamline end-to-end operations right from getting a lead to closing the deal. This includes promoting remote virtual home viewing, managing interactions using AI Chat Bots, leveraging digital signatures, and getting deeper analytics into their Customer Relationship Management. PropTech trends for the future!

    In this day and age where the focus is on the customer, we believe adopting a customer-centric strategy and backing it up with a world-class technology platform like Microsoft Dynamics 365 will be key to outperforming your competition. Learn more about how PropTech has impacted Property Management here.

    How is Metadata Technologies and Property-xRM contributing towards PropTech trends in the future?

    If you run a real estate company, Property-xRM is the solution to streamline all your business operations. We at Property-xRM are a leading provider of CRM solutions to top business fields and companies worldwide. Our cutting-edge PropTech software Property-xRM can handle all crucial aspects of the property management cycle. From constant lead generation to validation and successful payments, manage everything from the comfort of your device.

    Let us help you achieve faster, better, and more efficient property management today! Get started with Property-xRM by Metadata Technologies. Contact us to learn more.